I had a lengthy discussion last week with a colleague of mine, Edward, about giving away copies of a new book. Although he’s been a businessman for more than 10 years, he is about to become a first-time author of a business-related book slated for publication by late summer.

We were discussing the time commitment, money and frustration invested in transforming a good manuscript into a great book and preparing it for publication. I congratulated him on sticking with it and knuckling through the “I want to quit” feelings that pulse through the veins—however fleeting—of nearly every author I know. And when I asked how many copies he plans to give away, he answered, Read the rest of this entry