Using testimonials just makes good marketing sense. From blatant celebrity endorsements, to Jared (the guy who lost a ton of weight eating Subway sandwiches), to any infomercial you’ve ever seen, to direct marketing brochures used by businesses in your own city, testimonials SELL.
Think about it. Third party endorsements—things other people say about something—work better than first-person ads that just push information at you. Let’s look at what influences YOUR buying decisions. For example, if your sister told you about a travel agent that got her and her husband-to-be 40% off of their honeymoon trip to Spain, would you ask for the agent’s phone number to help you score a great trip to the Bahamas for your 10th anniversary? Do you use someone’s services (i.e. lawn care, barber, auto mechanic, house painter, etc.) because a friend said they were good? Have you ever gone to a restaurant, bought a book, or seen a movie because you read a great review about it in the local newspaper? These are all third-party endorsements.
If that tiny bit of marketing strategy works on you, rest assured it will Read the rest of this entry
