Several years ago I placed a fairly detailed ad on Craigslist looking for a freelance copywriter who could take overflow work that I had at the time. I received an overwhelming response with more than 100 emails appearing in my IN box in the span of two days. Yikes! With all that talent available I was certain it was going to be a tough decision.

It wasn’t.

Out of all those responses, only seven were valid candidates. Here’s why: Read the rest of this entry

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