What do many of the high demand writers have in common? They specialize. Perhaps they know a subject inside and out, like gardening, health and fitness, or investing. Or maybe they specialize in a format like direct mail, annual reports, press kits or multimedia presentations. Regardless of whether or not you CAN write anything for anyone, you will attract more clients and higher fees if you pick a niche and become a specialist—or expert—in it. Why? Read the rest of this entry

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