Whether you self-publish your book or are published by a publishing house, you know that the majority of promotion for your book falls squarely on your shoulders. In the “old days” the traditional bookstore book signing event was paramount to every author’s marketing plan. Over the years, authors have found that it is increasingly more difficult to secure book signing events in bookstores. Authors not only clamor to get space for their books on the bookshelf, but jockey for space on the bookstore’s floor for book signings. The more well known the author, the greater chance for securing a bookstore book signing event.
Don’t despair! If you use your imagination and apply a little “smarts” to match venue with your book topic, you can attract success with book signing events. Here is a five-step process to increase book sale profits by appearing in unusual places: Read the rest of this entry
