You’ve built a website for your copywriting services, you study SEO tactics to bring traffic to it, you host a blog, you actively guest blog, and you’re on LinkedIn, Facebook and Twitter.  You also join and contribute to forums, and write and post articles to the most-read online article databanks. And if that isn’t enough, you scour online job posting sites for copywriting project opportunities. What more can you possibly do to attract copywriting clients? Try this one thing: Read the rest of this entry

This week’s post is a response to a question I received from Richard, a Writer Profits Monday Muse subscriber. Here is the question, “I just finished a course in freelance writing. I aced the course which was not a surprise to me because I have both undergraduate and graduate degrees in business with ‘A’ averages. I want to make a living at freelance writing and I want to get a guesstimate of what it’ll take to be able to establish myself in the field. One of the things I did best in the University world was write papers.”

Answer: Read the rest of this entry

Copywriting is usually about getting your clients’ prospects to take action. Your persuasive prose must entice people to “buy,” “call,” or “subscribe.” If you’re not keeping track of how successful you’ve been at getting those actions to be taken, you’re likely not getting too many new gigs. In today’s world of page ranking, results measuring, and response qualifying, if you want to attract great-paying copywriting gigs, it’s time to start showing what you can do instead of telling. Read the rest of this entry

If you’ve ever written a book proposal, you know that publishers base their decision to publish on whether or not there is an audience for your book. And, guess who is responsible to determine if there is or if there isn’t a market?

You. Not the publisher. Not the editor. You.

Your book proposal research cannot be based on a hunch. You need to add some data to back it up. While the old school process of hunting down organizations, clubs, television programs and publications that support your audience is still a good idea, here is a two-step online method that will boost your confidence and help fill your data gap. Read the rest of this entry