Blogging for Others: A Writer’s Dream or Nightmare?Posted by Susan Carter
Professional bloggers are fast becoming the magazine feature writers and newspaper columnists of this decade. Depending on who you work for, you can make anywhere from a pitiful $2 per post to a respectable $200 per post. And big businesses pay their professional bloggers as much as $10,000 a month to manage their blogs. Yet, with writers typically expected to meet a strict, high-volume posting schedule, should you set your sites on becoming a professional blogger? Before you jump on the blogging bandwagon, consider these pros and cons.
Professional Blogging Pros (The Dream)
Blogging is a natural fit for writers. It’s one thing to have passion for a topic; it’s quite another to be able to effectively write about it. Your writing skills and mindset will be an asset when it’s time to put discipline and talent to the test.
You’ll make a consistent income. A writer’s life often toggles between feast and famine when it comes to getting writing assignments. Having an income you can count on is a nice perk when blogging for others.
The techie stuff is done for you. Most times, you don’t have to handle the mechanics of setting up a blog, using widgets, and maximizing use of plugins. The client does this for you. All you have to do is write.
Blogging increases your visibility as a writer and builds your portfolio. Unless you’re ghostwriting a blog, your byline appears in every post so your visibility skyrockets in a short amount of time. You’ll also quickly build a portfolio of legitimate, high-value work and merit an all-important reference from your client.
You can learn while you earn. When an editor is assigned to you, you have a partner and mentor all rolled into one person. Your editor will likely assign or brainstorm blog post ideas, and share blogging knowledge that will add to your expertise for future work.
Professional Blogging Cons (The Nightmare)
Deadlines and word counts and guides, oh my! There’s no time to wait for the muse to come; you will have rules to follow, deadlines to keep, and keywords to use in your posts. Otherwise, you’re out!
You must demonstrate an unwavering commitment to content creation. If you commit to making daily posts, you’ll soon be challenged to deliver with enthusiasm. The first 100 posts might be fun and inspired; the second and third 100 posts might be laborious and dreaded. Your writing can’t reflect half-hearted attempts to create content.
Client clashing. Ongoing disagreements with your client, even if you choose not to voice them, will make for a strained relationship. Be prepared to tough out a contract that commits you to a certain amount of time to work together.
Burnout. Blogging for others can be a rewarding career move but even the best bloggers can experience burnout. If you find yourself starting your day feeling stressed instead of at your best, re-evaluate whether or not you want to renew your contract. It might be time to move on to the next opportunity.
The bottom line is… YOUR bottom line. Blogging for others can be a great learning experience that lets you feed your bank account with the rewards of your labor. The Internet is here to stay and blogging will continue to be a viable career choice for both aspiring and experienced writers.