Author:
Susan Carter
Jan
30
No, the master networker is not me. However, I spent yesterday morning with a client-turned-friend of mine, VK, who is. Many, many (many) years ago I was her assistant when she was a fabulist. At that time she had just had her first book of fables published by Berkley-Putnam and needed help executing her marketing plan. A mutual acquaintance of ours introduced us and I spent several years watching and learning as she networked her way to ever-increasing sales and speaking opportunities. She has since moved on to developing another artistic venue that she has built into a highly respected and recognized entity in the healing arts—nearly every step of success came from her ability to network.
Seeing her this weekend, reminiscing about “then” and examining “now” reminded me of the great power of networking. Of the many things I learned, I’d like to share with you the top three networking tips that have helped me over the years: Read the rest of this entry
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Author:
Susan Carter
Jan
23
Many writers don’t have websites. Although I think every writer needs one, I get it. It takes time and some skills that you might not possess to create one. While you’re working up the nerve (and/or cash) to create an online presence with your own website, blogs are a great way to showcase your talent AND attract client work.
Here is a quick three-step plan to use a blog to win writing assignments: Read the rest of this entry
Author:
Susan Carter
Nov
28
How do you prospect for potential clients? Or perhaps the more targeted question is, “Do you prospect for potential clients?” It is my experience that far too many freelance writers wait for referrals or “word of mouth” connections to get projects and assignments. If you’re happy with your results, don’t read today’s post because my intention today is to talk to those of you who struggle to find great projects that you choose and love doing. If that’s you, read on… Read the rest of this entry
Author:
Susan Carter
Nov
21
Ready for a raise? If you’re a freelance writer, getting one can be a challenge.
After all, as freelancers, we’re trading hours for dollars and there are only so many hours in a day that you can spend on projects and assignments. Sure, you can work 15 to 18 hours a day instead of 8 or 10, but that’s not really giving yourself a raise, now, is it? That’s just working overtime. If you’re like me, you’ll quickly discover that all work and no play makes you dull, less creative, and absent from living your life. Work you love suddenly becomes work you hate and you have no one to blame but you. You cheat yourself, your family and/or friends, and your clients from having someone who is fully engaged.
If you want to give yourself a raise that doesn’t include slaving over an already overused keyboard, it’s time to start treating your writing business as a real business. Here are three small steps you can take to scale up your income by scaling up your freelance writing business: Read the rest of this entry
Author:
Susan Carter
Oct
31
Facebook and Twitter seem to be the big attention getters when it comes to social networking while blogging has faded a bit into the background. Blogs may not be front and center as the hottest social networking venue, but they quietly and effectively continue to hold profit potential for writers when used the right way.
Here’s the key to profit-producing blogs: profit only comes when you know your purpose for having one. Without knowing your purpose, your blog will be ineffective and your readers will be confused—which means they will stop coming back for more of your words, wisdom, products or services.
Since well-written and engaging content is critical to pulling together a great blog, writers have an advantage. You love to write. You love to write a lot. You love to write a lot and see it published.
You have the talent, now all you need is to identify your purpose and build a blog to support it. Here are three ways to purposefully profit from your blog. Read the rest of this entry