In a previous post, I introduced you to a handful of people who attracted book deals from their blogs. Since then I found more bloggers-turned-authors and, in reading about their journeys to “Authorville,” many of them mentioned that Tumblr was instrumental to getting exposure for their professional blogs.

What’s Tumblr? I’m embarrassed to say I didn’t know but, with so many mentions of it, I decided it was time to find out.

Tumblr is probably best described as a micro blog. You can upload different media such as text, images, active links, videos, etc. This means you can upload your book’s cover, link to your professional writing website, your creative blog or published works, send out comments to the community on your specific topics of interest, or do a show-and-tell mini video that invites people back to your links. I’ve seen Tumblr described as the blog version of Twitter but, unlike Twitter, you are not limited to a certain number of characters or words in your posts.

Set up of a Tumblr blog is easy, the platform is user-friendly, and you can be posting in a matter of minutes. (Yes, Tumblr is also a free blogging service.)

Tumblr is built atop an existing social network so you’re entering an active community. Additionally, Tumblr has a public submission tool, allowing anyone to submit an image and triggering it to go viral in a short amount of time.

The ability to go viral at such a rapid pace is worth noting. You invite followers to your blog. You attract interest in your topic. You gain massive exposure that includes editors and agents on the prowl for their next book author.

If you haven’t yet taken the plunge and started your own blog, Tumblr makes it easier than ever to get your feet wet, one toe at a time.

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